Browse Books: Business & Economics / Advertising & Promotion

Propaganda By Edward Bernays Cover Image
Propaganda (Paperback)
By Edward Bernays
$14.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback)
By Jonah Berger
$18.99
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The Brand Gap: Revised Edition By Marty Neumeier Cover Image
The Brand Gap: Revised Edition (Paperback)
By Marty Neumeier
$29.99
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources By Neil Rackham Cover Image
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (Paperback)
By Neil Rackham
$32.00
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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business By Donald Miller, J. J. Peterson Cover Image
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Paperback)
By Donald Miller, J. J. Peterson
$22.99
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Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)
By Brittany Hodak
$27.00
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback)
By Seth Godin
$18.00
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Positioning: The Battle for Your Mind By Al Ries, Jack Trout Cover Image
Positioning: The Battle for Your Mind (Paperback)
By Al Ries, Jack Trout
$20.00
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Socratic Selling: How to Ask the Questions That Get the Sale By Kevin Daley Cover Image
Socratic Selling: How to Ask the Questions That Get the Sale (Hardcover)
By Kevin Daley
$31.00
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive (Paperback)
By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D.
$17.99
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Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
Advertising Concept Book 3E: Think Now, Design Later (Paperback)
By Pete Barry
$31.95
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Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
Confessions of an Advertising Man (Paperback)
By David Ogilvy, Sir Alan Parker (Foreword by)
$20.95
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series) By Drew Eric Whitman Cover Image
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series) (Paperback)
By Drew Eric Whitman
$17.95
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How to Build Your Personal Brand on Social Media By Nancy Evans Cover Image
How to Build Your Personal Brand on Social Media (Paperback)
By Nancy Evans
$12.99
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Branding: In Five and a Half Steps By Michael Johnson Cover Image
Branding: In Five and a Half Steps (Hardcover)
By Michael Johnson
$50.00
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D&ad. the Copy Book By D&ad (Editor) Cover Image
D&ad. the Copy Book (Hardcover)
By D&ad (Editor)
$25.00
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(This item cannot be returned.)
Influencer: Building Your Personal Brand in the Age of Social Media By Brittany Hennessy Cover Image
Influencer: Building Your Personal Brand in the Age of Social Media (Paperback)
By Brittany Hennessy
$15.95
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Full Circle Marketing: Transform Your Marketing & Turn Customers Into Evangelists By Wayne Mullins Cover Image
Full Circle Marketing: Transform Your Marketing & Turn Customers Into Evangelists (Paperback)
By Wayne Mullins
$9.95
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The Illusion of Choice: 16 ½ psychological biases that influence what we buy By Richard Shotton Cover Image
The Illusion of Choice: 16 ½ psychological biases that influence what we buy (Paperback)
By Richard Shotton
$19.99
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The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. By Bill Schley Cover Image
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. (Paperback)
By Bill Schley
$16.95
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A Technique for Producing Ideas (Advertising Age Classics Library) By James Young Cover Image
A Technique for Producing Ideas (Advertising Age Classics Library) (Paperback)
By James Young
$10.00
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