F the Funnel: A New Way to Engage Customers & Grow Revenue (Hardcover)

F the Funnel: A New Way to Engage Customers & Grow Revenue Cover Image



We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don't get the respect--or the budgets--we deserve.

Where is the love?

The reason our companies don't love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients.

We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle--the Loop--which focuses on building relationships of trust rather than closing sales in a one-off way.

Product Details
ISBN: 9781950863679
ISBN-10: 1950863670
Publisher: Forbesbooks
Publication Date: May 25th, 2021
Pages: 264
Language: English