The Fashion Switch: The New Rules of the Fashion Business (Paperback)

The Fashion Switch: The New Rules of the Fashion Business By Joanne Yulan Jong Cover Image
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Description


HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?

Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.

Read The Fashion Switch to discover a proven five-step method that will enable you to:

- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily

- Create consistent distinct visual guidelines that take your brand to a new level

- Stay ahead of fast-moving market changes and innovate to remain relevant

- Engage and nurture customers to build an army of brand fans to grow your business

- Gain full control of your finances and business strategy

- Unlock the potential of your business and seize the opportunities of the new digital era of fashion



Product Details
ISBN: 9781781332399
ISBN-10: 1781332398
Publisher: Rethink Press
Publication Date: October 4th, 2017
Pages: 186
Language: English

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