Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career (Paperback)

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Description


What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the world's funniest people into powerful prescriptions for professional success.

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

  • What Bill Murray and Groucho Marx know about career management.

  • Why Dave Chappelle and Joan Rivers are a blueprint for brand building.

  • What Tina Fey and Amy Poehler can teach you about leadership and teamwork.

  • How Jerry Seinfeld's daily rituals made him the wealthiest comic alive.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.



Product Details
ISBN: 9781544508078
ISBN-10: 1544508077
Publisher: Lioncrest Publishing
Publication Date: April 1st, 2020
Pages: 324
Language: English