Maximize opportunities and minimize risk with this practical guide for analyzing real estate markets. Whether you are a developer considering the suitability of a location, a lender evaluating financial feasibility, a planner gauging the best land uses for a community, or a public official reviewing proposals and incentives, this book explains how to assess development potential.
Packed with illustrations and examples, you will learn how to define market areas, inspect proposed development sites, evaluate competitive properties, analyze supply and demand; find and interpret economic and demographic data; and understand the unique characteristics and trends affecting residential, retail, office, hotel, industrial, and mixed-use property types.
About the Author
Deborah L. Brett is a real estate and planning consultant for a wide range of private and public organizations, providing project-related market studies, consumer surveys, and trend analysis. Brett holds a master’s degree in urban and regional planning from the University of Illinois at Urbana-Champaign. She is a long-time member of ULI and a frequent contributor to its publications. Brett is also a member of the American Institute of Certified Planners (AICP) and Lambda Alpha, the real estate and land economics honorary society.
"Real Estate Market Analysis 3rd Edition is an essential resource at our real estate advisory services firm. The updated content provides insights into current methodologies as well as established and new data sources, organized by development type. This is a great primer for new staff members and an important reference guide for experienced practitioners. Well done." —Elizabeth Beckett, CRE, President of a real estate advisory firm
"This edition of Real Estate Market Analysis provides valuable insights and a great “how to” handbook for market analysts, planners, developers, lenders and students. In addition to the different types of residential, retail, office and industrial project examples, it explains the nuances one must consider, and includes a great guide to data sources. Everyone from long-time practitioners like myself to first-year students can learn from this book." —Valerie S. Kretchmer, President of a real estate and urban planning consulting firm