Minority Business Success: Refocusing on the American Dream (Hardcover)

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This book lays out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity. They offer out "to dos" for business, government, and other related interest groups to bring their vision into reality.

About the Author

Leonard Greenhalgh is Director of Programs for Minority- and Women-Owned Businesses at the Tuck School of Business at Dartmouth. He is the author of Managing Strategic Relationships. His work in helping minority business is reflected in the Lifetime Achievement Award conferred by the Minority Business Development Agency, U.S. Department of Commerce. James H. Lowry is a nationally recognized workforce and supplier diversity expert and a Senior Advisor for The Boston Consulting Group. Previously a Senior Vice President at BCG and Global Diversity Director, he led the firm's workforce diversity, ethnic marketing, and minority business development consulting practice. In 2009, he received the Lifetime Achievement Award from the National Minority Supplier Development Council. He is presently a member of the Howard School of Business board and serves as Chairman for the Howard University Entrepreneurship Center.

Praise For…

"Thank you, Jim and Len, for this important masterwork. Your research, analysis, insights and prescriptions for minority business success in the 21st Century will not only inform and inspire, but empower America to better succeed in a more competitive global economy. Seldom does a single book say it better or more powerfully than Minority Business Success. This book is a must read for all who want to grow their small business, and those who want to grow small businesses."—George C. Fraser, author of Success Runs In Our Race and Click

"In this important and path-breaking book, Leonard Greenhalgh and James Lowry focus especially on the need for and ways to facilitate the growth of minority-owned businesses, not only to ensure minorities' full participation in American economic success, but also to help assure that outcome. Their hard-headed analysis and recommendations deserve the full attention of citizens and policymakers at this critical juncture in the nation's history."—Robert E. Litan, Vice President, Research and Policy, The Kauffman Foundation

"Finally, Leonard Greenhalgh and James Lowry present a timely book that explains the main challenges confronted by the minority owned businesses in today's complex world. This is an essential read for practitioners and scholars involved with minority-owned businesses."—Isaura B. Flores, The University of Texas at Tyler

"Minority-owned businesses are essential to the fabric of a strong and sustainable economic system in our country. This book provides the inspiration for commitment, as well as a blueprint for success."—Steve Reinemund, Wake Forest University, Retired Chairman/CEO of PepsiCo

Product Details
ISBN: 9780804774345
ISBN-10: 080477434X
Publisher: Stanford Business Books
Publication Date: February 28th, 2011
Pages: 190
Language: English