Design for Emotion (Paperback)

Design for Emotion By Trevor Van Gorp, Edie Adams Cover Image


Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

Product Details
ISBN: 9780123865311
ISBN-10: 012386531X
Publisher: Morgan Kaufmann Publishers
Publication Date: June 22nd, 2012
Pages: 256
Language: English